I have been creative my whole life. Creativity is an essential ingredient in problem solving, in addition to being a fun skill to use in almost every area of life.
Creativity has also served me well professionally. Abstract creativity was necessary in order to find solutions to client problems to make sales for INK Publishing and Mphasis. It was required to get through gatekeepers in order to reach prospects for Tom James. It was especially required to find media solutions that stretched small media budgets into maximum exposure for my clients at Grillo Media Group.
Concrete creativity was required for writing press releases for clients of Grillo Media Group. Here is an example of a press release written for Mellow Mushroom for the opening of their first Colorado location in Littleton, CO:
MELLOW MUSHROOM ABOUT TO GET A MILE HIGH
Concrete creativity was also required to write press releases for Water2Wine promoting holiday wine sales and a special fundraising event:
Stand Out When It Counts With Water2Wine
Stomping Grapes to Stomp Out Hunger
The combination of my analytical thinking and my creative thinking makes me a valuable asset regardless of where or how I apply my skills. While many people strive to think outside the box, I have no box; but I can make one!